By Rachel Juarez-Carr
One perpetual mission facing associations is attracting the next generation of members. For many organizations, drawing in millennials is necessary but can seem challenging. Picking the right destination and venue to woo this demographic to events is a good start. The cool factor is undeniably going to help your efforts. But don’t feel like you have to host your event in Los Angeles or New York City; plenty of emerging cities around the nation have group gathering spots that are hip hubs with their own unique options.
To read the rest of this story in the digital edition of Association News, please click here.
Category: Meeting Trends