| July 3, 2017 | 0 Comments

THE NOT-SO-LONELY VIEW FROM THE TOP
A Closer Look at Women Leaders in the
Destination Marketing World

Bobbie Patterson (center), former executive director of the Boise CVB, became the first woman to chair DMAI in 1994. Patterson stands with all four of the organization’s female chairs (left to right) Martha Sheridan (2013), Bonnie Carlson (2001), Tammy Blount (2017) and Maura Gast (2008).

Bobbie Patterson (center), former executive director of the Boise CVB, became the first woman to chair DMAI in 1994. Patterson stands with all four of the organization’s female chairs (left to right) Martha Sheridan (2013), Bonnie Carlson (2001), Tammy Blount (2017) and Maura Gast (2008).

By Jennifer Lee

In recent years women have celebrated a number of significant achievements, particularly in the area of leadership. Slowly but steadily, glass ceilings are shattering, social barriers are breaking down, the gender pay gap is narrowing and roles are shifting as women become leaders in sectors traditionally run by men. The destination marketing world is no exception, with more women filling top-level positions than ever before. And DMOs in the United States and beyond are planning for the future by actively nurturing the next generation of female leaders.

To read the rest of this story in the digital edition of 2017 Destination Marketing, please click here.

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Category: Destination Feature

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