The Meetings Mean Business coalition has released a new study that looks at the importance of face-to-face meetings for small-business owners. Conducted by Lauren Compton, a director at APCO Insight, the survey contacted 300 small business owners in 24 industries—including an oversample of 100 tech-industry business owners. The results confirmed the value of face-to-face meetings and events for small-business owners, who reported that the majority of essential business activities are accomplished in person.
The business owners also reported a high return on investment for their participation in events, with a whopping 91 percent saying they plan to spend at least as much in the upcoming year as they did last year in travel to meetings and conventions, with more than one in four saying they plan to spend more.
When asked to break down what is involved in that return on investment, 91 percent said that face-to-face interaction improves the ability to run their business, 75 percent appreciated the networking opportunities and 81 percent said they prioritize industry conferences and trade shows of the type that associations organize.
“The business owners overwhelmingly agree that building partnerships is best done in person,” said Michael Dominguez, senior vice-president and chief sales officer for MGM Resorts International and co-chair of Meetings Mean Business. “In-person meetings, events and conferences are critical.”
For more information on the survey, visit www.MeetingsMeanBusiness.com
Category: PEOPLE & PLACES