| July 3, 2017 | 0 Comments

TECH IN THE CITY

How DMOs are using technological advancements to further their marketing efforts to meeting planners

Virtual reality is just one technology that destination marketers are taking advantage of to help promote their cities and venues to potential meeting planners and event organizers. The growth of virtual reality continues to take shape with several destinations using the most advanced technology available.

Virtual reality is just one technology that destination marketers are taking advantage of to help promote their cities and venues to potential meeting planners and event organizers. The growth of virtual reality continues to take shape with several destinations using the most advanced technology available.

By John Conroy

With a few mouse clicks, you can find yourself strolling through historic Union Station in downtown Los Angeles. Click again and you’re touring the Warner Bros. Studio backlot in Burbank. Click once or twice more and you’re at Santa Monica’s Third Street Promenade or cycling on the Venice Beach bike path.

These kinetic scenes are some of the more than 50 locations featured on the new virtual reality platform of the Los Angeles Tourism & Convention Board’s website. The tool, developed in partnership with XplorIt, is “the most comprehensive virtual tour of any destination in the world,” said Darren Green, senior vice-president of sales for the organization, which launched Virtual Discovery L.A. at IMEX America 2016. Green said that L.A. Tourism is the first destination marketing organization to offer a virtual travel platform specifically for meeting professionals. It can be viewed normally on a variety of devices—desktops, smartphones, laptops—or experienced using a VR enhancer such as Google Cardboard.

To read the rest of this story in the digital edition of 2017 Destination Marketing, please click here.

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