Reaping the Benefits of Holistic Learning

| July 1, 2016 | 0 Comments

Barry Kelly

Barry Kelly

Barry Kelly

There’s no question that associations see the value of online learning, but are they embracing it to its fullest potential? Yes and no. According to Association Learning + Technology 2016, an annual report by Tagoras that studies the trend, almost 90 percent of associations provide some type of technology-based learning. And 52.8 percent of groups that use technology for educational offerings report that doing so has increased the organization’s net revenue as a result.

Despite these encouraging numbers, most associations appear to approach the use of technology for learning in an ad-hoc, informal way. This underscores the huge opportunity. Associations should consider offering—or hiring a chief learning officer who can facilitate—a more holistic learning approach to technology-enhanced learning. A comprehensive and strategic learning initiative can have a real impact on members, drive conversion and engagement, and increase renewals, value and overall revenue. Just as the term implies, holistic learning is more of an all-encompassing approach and its efforts should be extended across the entire member experience. Here are the key pillars of a holistic learning approach and examples of how they can be applied to association strategy.

To read the rest of this story in the digital edition of Association News, please click here.

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