There’s no question that associations see the value of online learning, but are they embracing it to its fullest potential? Yes and no. According to Association Learning + Technology 2016, an annual report by Tagoras that studies the trend, almost 90 percent of associations provide some type of technology-based learning. And 52.8 percent of groups that use technology for educational offerings report that doing so has increased the organization’s net revenue as a result.
Despite these encouraging numbers, most associations appear to approach the use of technology for learning in an ad-hoc, informal way. This underscores the huge opportunity. Associations should consider offering—or hiring a chief learning officer who can facilitate—a more holistic learning approach to technology-enhanced learning. A comprehensive and strategic learning initiative can have a real impact on members, drive conversion and engagement, and increase renewals, value and overall revenue. Just as the term implies, holistic learning is more of an all-encompassing approach and its efforts should be extended across the entire member experience. Here are the key pillars of a holistic learning approach and examples of how they can be applied to association strategy.
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Category: Expert Advice