When James P. Low died on October 11 at the age of 83, the association world lost one of those who helped shape the industry. Low was president of the American Society of Association Executives (ASAE) from 1965 to 1981. During his tenure, Low left a significant mark on the association world.

Art Schwartz, founder of Association News, recalls some of his memories of Low:

Jim was a very dynamic guy. He was dedicated to emphasizing the professionalism of the profession. He was big on starting educational programs and on addressing the important issues that were facing associations in those days. In fact, he was the one who created the Certified Association Executive (CAE) designation.

Back then, most associations called their CEO an executive director, or maybe an executive vice-president. He convinced the ASAE board that he should be referred to as the president, as a signal of the importance of the position to the members and the public. After that, an elected volunteer became the chairman of the board instead of the president, which is what they were called before.

At the time, everybody said, ‘Hmm, what’s this all about?’ But I think it was a very powerful thing. Jim’s initiative in changing his own title helped me better understand my role as an association manager, too. His engaging leadership made lasting and significant contributions to ASAE.

Memorial contributions may be made to Heroes, Inc. at heroes-inc.org or Saint Catherine of Siena Catholic Church at saintcatherineschurch.org.