| May 8, 2017 | 0 Comments

NORTHERN CALIFORNIA
A SENSE OF POWER & PLACE

One of the most recognized symbols of San Francisco, the Golden Gate Bridge links the city with Marin County. Photo courtesy of Ron Thomas/iStockphoto.com

One of the most recognized symbols of San Francisco, the Golden Gate Bridge links the city with Marin County. Photo courtesy of Ron Thomas/iStockphoto.com

By Linda Hayes

Geographically and culturally diverse, Northern California appeals to meeting-minded associations that value a sense of place as much as boardrooms and ballrooms. In this region, there’s a focus on seasonal appeal, which means attendees will benefit from an even more satisfying local experience.

Convention and visitors bureaus might pitch whale watching during peak migration periods, for example, while restaurants and farmers’ markets will showcase what’s being harvested nearby. And attendees can’t help but notice the optimism that radiates from communities built on creative endeavors and innovation, a powerful motivation for groups with great expectations.

To read the rest of this story in the digital edition of Association News, please click here.

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Category: Destination Feature

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