NEW PARTNERSHIPS GIVE ATTENDEES MORE OPTIONS
By Jennifer Lee
According to recent research released by the Global Wellness Institute, wellness is now a $3.72 trillion industry. In the last two years alone, wellness—a term that encompasses aspects including health, fitness and mindfulness—grew by 10.6 percent. Meetings properties have responded to this trend by branching out and partnering with local wellness facilities, spa services and fitness-equipment suppliers to enhance their offerings.
When the 249-room Hyatt Regency Aurora-Denver Conference Center opened last March less than a mile from the University of Colorado Anschutz Medical Campus, a partnership with the Anschutz Health & Wellness Center was a no-brainer, according to Bill Hume, director of sales and marketing at the Hyatt Regency, who said it allowed the hotel to “put together the latest wellness offerings and give participants the chance to recharge and rejuvenate in a very convenient and interactive fashion.” Hume emphasized the desire to create more interactive programming, and now the hotel features team-building activities designed specifically for groups, chair massages following the conclusion of a meeting or a lunch, and learning programs in which a nutritionist from the Anschutz Health & Wellness Center teaches attendees how to cook healthy meals when they’re on the road.
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