How to Meet your Attendees’ Five Basic Needs

| November 2, 2016 | 0 Comments

Niru Desai


Niru Desai

In 1943, psychologist Abraham Maslow published “A Theory of Human Motivation,” which theorized that people are motivated to achieve certain needs and that there is a hierarchy to those needs; when one need is fulfilled, a person seeks to fulfill the next one, and so on. Successfully meeting this series of escalating needs leads to an individual’s sense of personal fulfillment and enrichment—in short, it makes us happy!

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