| July 3, 2017 | 0 Comments

FIGHTING THE GOOD FIGHT
Accountability, transparency and a focus on funding sources are some of the challenges facing the destination marketing industry

The DMO for the popular city of San Diego has had to face a number of legal battles regarding its funding.

The DMO for the popular city of San Diego has had to face a number of legal battles regarding its funding.

By Steven Hacker, CAE

Many occupations in the United States have become easier thanks to a combination of mechanical devices, processes and labor laws. And technology, of course, continues to play a huge role in making countless jobs simpler to perform. Everyone from commercial airline pilots to automobile mechanics and from surgeons to event planners all now rely on a wide variety of digital aids. There is, however, one profession that has become materially more difficult over the last decade: that of destination marketing organization executives.

To read the rest of this story in the digital edition of 2017 Destination Marketing, please click here.

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Category: Destination Feature

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