The all new Cobo Center
A brand new Cobo Center debuted in downtown Detroit after a five-year, $279 million transformation. Along with new ballrooms, exhibit space, and revamped hi-tech meeting rooms, the venue debuted an entirely upgraded look showcasing the center’s prime waterfront location. With a dramatic, 30,000 square foot, three-story glass atrium serving as a focal point, this stunning new atrium, located just inside the main entrance, gives attendees clear views of the majestic Detroit River and adds a seamless connection from the main hall to the lower-level exhibition area.
Upon arriving at Cobo Center, convention attendees immediately notice the facility’s new look. The primary façade facing downtown is glass-enclosed to open up the space to the city, and a new, 120’x30’ programmable LED full function digital sign creates a platform to promote events and welcome guests to the new Cobo Center. Other exterior upgrades include an entrance to a Detroit-Made themed food court, as well as a new entrance into the atrium and lower-level convention space. Previously considered an afterthought, the renovated 100,000-square-foot lower-level show floor, along with the addition of 23,000 square feet on the first level, increases Cobo Center’s current capability to host more than 95 percent of the world’s largest conventions.
The Cobo Arena, once a premier sports and entertainment venue, finds new life as the region’s newest banquet and event space in this renovation. Equipped with a lift stage for dramatic introductions, the arena was repurposed into a 40,000-square-foot Grand Riverview Ballroom, complemented by glass-enclosed, pre-function space and an open-air terrace, both overlooking the Detroit River and the skyline of Windsor, Ontario. Meeting planners can utilize newly configured meeting rooms in the south side of the facility that have been upgraded with programmable video message boards outside each room. And to further take advantage of Cobo’s riverside location, high-efficiency glass walls have replaced most of the exterior walls facing the river to let in more natural light and fabulous views.
Technology upgrades in Cobo Center enhance the customer experience with facility-wide, high speed, free WiFi Internet connections. The Washington Boulevard and Congress Street corner of Cobo Center has a new 2,800 square foot exterior digital sign, creating revenue streams for events that sell promotions and advertisements. A first floor TV production studio offers satellite uplink, extensive, facility-wide fiber network, and full production sound stage to broadcast your event live. The Cobo website offers online event service ordering and payment, webcast hosting, detailed event schedule pages, an expanded pressroom and social media updates.
Certified as the ninth convention center in the United States to achieve the Green Meetings Industry Council ASTM/APEX standard, Cobo offers comprehensive Green Event support to customers. Aggressive recycling and energy conservation measures are monitored and reported during events by the Cobo Center Green Committee, whose members include every department and vendor company housed in the center. A wide variety of Green initiative materials for event use are linked to the website.
In 2010, SMG was contracted to manage operations, and new rules, new rates, new attitudes became the drumbeat for the newly reinvented Cobo Center. The Motor City is no stranger to exceeding expectations, and Cobo Center is no exception. With this new asset, Detroit — a former two-time host to the Super Bowl and stronghold of American work ethic — is now set to become a global leader for hosting more world-class conventions, meetings, and events than ever before.
Facts to File
Convention Facilities: Cobo Center offers total of 723,000 square feet of exhibition space; 200,000 square feet of meeting and break-out space; a 40,000 square foot, dividable Grand Riverview Ballroom; two junior ballrooms; 100,000 square feet of indoor flex space; 45,000 square feet of outdoor flex space; 2,200 parking spaces; and 31 loading docks
Hotel rooms within walking distance: 5,000 rooms
On-site services and amenities: Made-in-Detroit food court; business center; broadcast studio; Detroit Shoppe retail shopping with made-in-Detroit merchandise on concourse; complimentary, facility wide, high speed Wi-Fi Internet access; recycling stations; ATM and mailing services; People Mover (light rail downtown transport) station in center.
For More Information: Cobo Center, (313) 877 8777; firstname.lastname@example.org; www.cobocenter.com
Here are other bullet points that weren’t covered in the article.
- Contiguous exhibition space (623,000 square feet)
- Overhead rigging capacity on 10’ grid
- International access: US Port of Entry – Tunnel to Canada two blocks from facility
- Cross Canada direct highway connection to East Coast population centers (Western New York, New England)
- Superior air lift capacity at award winning Detroit Metro Airport (ranked #1 by many industry analysts)
- Overall campus on the riverfront includes Joe Louis Arena and makes outdoor festival or special event space easily accessible
- Since 2010 under new management by industry leaders SMG (overall operations) and Centerplate (food service).
- Metro Detroit has experience successfully hosting major events including the Super Bowl, MLB All Star Game and World Series, and the NCAA Final Four and Frozen Four – all 5 since 2005! No other city in the US has done that.
- 100,000 square feet of indoor flex space including a concourse, three-story glass atrium, lounge with city view, six pre-function areas with views of the Detroit River and Windsor, Ontario.
- 45,000 square feet of outdoor flex space with spectacular views of the City of Detroit and the riverfront.
Category: SITE SELECTOR