Today’s associations face an incredibly challenging landscape of building, engaging and maintaining their membership. With increased access to information, current and prospective members are demanding that organizations play a more visible and quantifiable role in advancing their fields. What’s more, those professionals are expecting associations to provide opportunities that allow them to engage on key issues.
One way to truly make an impact with members is to build an effective advocacy campaign. Formulating a year-long engagement strategy that keeps them involved with the association is a key element to driving successful engagement when urgent industry issues arise.
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Category: Expert Advice