MARKET DATA

Every Year, Readers of Association News Spend
Over $15.6 Billion On Meetings and Conventions

State and regional association meetings activity represents a huge prospective pool of business for hotels, convention centers and other suppliers to the meetings industry. On average, each of the readers of Association News is responsible for planning 21 off-site meetings per year.
Annually, they:

  • Hold more than 31,000 general membership conventions or annual meetings
  • Hold more than 616,000 off-site board meetings, committee meetings, educational seminars and executive retreats

Convention and meeting spending by readers of Association News totals $15.6 billion per year.

Readers of Association NewsBook More Than

59 Million Hotel Room Nights Annually

With annual meetings that last an average of 3.9 days and other off-site meetings that last an average of 2.1 days, the readers of Association News book a total of more than 59 million hotel room nights annually. Our readers are volume buyers and they utilize hotels and meeting facilities not once every two or three years but month after month, year after year.

A Market That Continues To Grow

Studies conducted by the American Society of Association Executives and Meeting Professionals International indicates that the state and regional association meetings market has much greater vitality and potential for growth than other meetings market. It is the state and regional association market that Association News delivers like no one else.

(Statistical information is derived from a random selection of survey forms returned by subscribers to Association News. Subscriber data was verified against and supplemented with data from the ASAE study “Association Meeting Trends” and “The Meetings Outlook Survey” conducted by MPI.)